Tesla’s retail fans buy the stock at rapid pace

Brand sentiment: A Tesla Cybertruck is parked in front of a dealership in Austin, Texas. The company has long had an ardent fan base of individual investors who hang on to Musk’s every word on X, the social media platform he owns. — AFP

NEW YORK: Tesla Inc’s stock is in a freefall. Its sales are plunging around the world. Even its most avid Wall Street bulls are turning cautious.

But one group is buying the electric vehicle maker’s shares like never before: chief executive officer Elon Musk’s fans.