Selling good, Sim-ple fun

Sim: We don’t need to have astronomical budgets, but what we do need is a huge dose of creativity.

IN 1998, Datuk Sim Choo Kheng was living among locals in a Vietnamese village in Thu Duc, just outside of Ho Chi Minh City.

The founder of Sim Leisure Group had been working on a theme park building project when an unexpected source of inspiration struck.