JAKARTA: The Malaysia Convention & Exhibition Bureau (MyCEB) is stepping up efforts to attract more business events from Indonesia to Malaysia through its Indonesia Roadshow 2026 in Surabaya and Jakarta, as part of efforts supporting Visit Malaysia 2026.
Its chief executive officer Tan Mei Phing said Indonesia remains one of Malaysia’s most important business events markets, and strengthening engagement with industry partners in the country is a key priority for MyCEB.
"Through this roadshow, we reaffirm our commitment to building stronger partnerships, creating new business opportunities and showcasing Malaysia’s strengths as a world-class business events destination.
"Beyond our excellent infrastructure and venues, we offer organisers seamless support, diverse experiences and the renowned Malaysian hospitality that makes every event truly memorable,” she said in a statement today.
MyCEB, an agency under Malaysia’s Tourism, Arts and Culture Ministry, said the roadshow, held in Jakarta on Thursday and Surabaya last Tuesday, brought together 20 Malaysian industry partners with Indonesian travel agencies, corporate meeting planners, incentive houses and key business events stakeholders to foster new partnerships and generate future business opportunities.
The bureau said the programme featured business-to-business meetings, networking sessions and destination presentations, providing Malaysian exhibitors with the opportunity to showcase the country’s venues, diverse destination experiences, connectivity and support services for meetings, incentives, conventions and exhibitions.
It said the roadshow also served as a platform to reconnect with long-standing industry partners while establishing new relationships to support sustainable business growth.
As regional business travel continues to gain momentum, MyCEB said closer collaboration between Malaysia and Indonesia is expected to generate more high-value business events and strengthen business exchanges between the two countries.
It said Indonesia continues to offer strong growth potential, driven by close geographical proximity, excellent air connectivity, long-standing business relationships, and strong cultural affinity.
"The initiative forms part of MyCEB’s ongoing international market development strategy to attract more meetings, incentive travel, conferences and exhibitions to Malaysia,” it said.
The bureau said business events remain a high-value tourism segment, delivering significant economic impact through increased visitor spending and longer stays, with broader benefits across the hospitality, transportation, retail, food and beverage and tourism industries. - Bernama
