LONDON: Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals.
Lego has broadened its product range to reach new customers, and CEO Niels Christiansen said the Lego Botanicals sets - flower bouquets and plants made of bricks - were popular gifts and had helped attract more teenage girls and women.
