British American Tobacco (M) Bhd managing director Nedal Salem
KUALA LUMPUR: British American Tobacco (M) Bhd
(BAT Malaysia) will focus on expanding Dunhill in the premium segment, alongside other brands in its portfolio within the aspirational premium and value-for-money segments.
Managing director Nedal Salem said this is in tandem with the group’s strategic aim to deliver combustible value growth as part of its multicategory business.
