Increased competition likely in 2025


Kia EV9 electric vehicle. Bermaz Motor executive chairman Tan Sri Ben Yeoh (left) with Kia Apac president and chief executive officer Kiseok Ahn.

PETALING JAYA: Following a record-breaking 2024 in terms of vehicle sales, car companies are anticipating competition within the automotive industry to intensify even more this year.

As they fight for a bigger slice of the profit pie, automotive players will be banking on the strengths of their brands, extensive distribution network and robust after-sales services.

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