Kia EV9 electric vehicle. Bermaz Motor executive chairman Tan Sri Ben Yeoh (left) with Kia Apac president and chief executive officer Kiseok Ahn.
PETALING JAYA: Following a record-breaking 2024 in terms of vehicle sales, car companies are anticipating competition within the automotive industry to intensify even more this year.
As they fight for a bigger slice of the profit pie, automotive players will be banking on the strengths of their brands, extensive distribution network and robust after-sales services.
