China’s first-store economy gains momentum

First stores have become one of the most significant channels for generating substantial foot traffic and empowering commercial complexes. — China Daily

BEIJING: As new brands become key in driving traffic to China’s urban commercial spaces, the sustained rise of the “first-store economy” has further stimulated consumer appetite.

First-store economy refers to a model in which various regions leverage their unique resources to attract domestic and international brands to open their first stores there.