Marketing a workout


Co-branded tournaments are an innovative way to engage with the active community. – Photos: Jameson/The Courts

PETALING JAYA: During the year-end holiday period last December, The Courts at KLGCC was a hub of activity. The orchestrator of this fun-filled atmosphere was Jameson who together with collaborators streetwear brand HPDC hosted the themed event, Jingle In The Court.

The event saw the reveal of an exclusive fashion capsule by both brands. Courtside, the action was aplenty with a mixed doubles tournament with 20 teams participating in the pickleball competition.

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pickleball , paddle , sport , recreation

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