FILE PHOTO: A view of a Luckin Coffee shop in Jewel Changi Airport in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo
KUALA LUMPUR: Hextar Industries Bhd
, through its subsidiary Global Aroma Sdn Bhd (GASB), is set to launch a soft opening for five Luckin Coffee outlets by the end of this month.
In a filing with Bursa Malaysia today, Hextar said the Chinese coffee house chain will open its first two outlets on January 23, at Sunway Pyramid and Menara EcoWorld, Bukit Bintang City Centre.
"Three additional outlets will open by the end of this month. This soft opening phase will allow the brand to gather valuable customer feedback and finetune its services,” it said.
The Luckin Coffee app will also be introduced on January 23.
Global Aroma chief executive officer Jeff Lim Chee Lip said the coffee culture is growing rapidly in Malaysia.
"With Luckin Coffee’s value-driven pricing and technology-driven approach, we are confident that the brand will resonate with local customers,” he said.
In November 2024, Global Aroma entered into a strategic partnership with Luckin Coffee Holding Singapore Pte Ltd to bring the Luckin Coffee brand to Malaysia.
This collaboration grants GASB exclusive rights to develop, open, and operate coffee shops under the Luckin Coffee brand nationwide.
Hextar Industries is primarily involved in the manufacturing, formulation, distribution, and trading of fertilisers, as well as the supply and distribution of quarry products and machinery. - Bernama
