A RISING number of travellers are answering the call of the wild. According to a report by Allied Market Research, the global ecotourism market size was valued at US$210.4bil in 2023, and is projected to reach US$829.8bil by 2035, expanding at a compound annual growth rate of 11.7% from 2023 to 2035.
Fuelling this expanding sector is an increasing demand for unique and meaningful travel experiences centred on natural landscapes and wildlife.
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