Harnessing the power of scent in sales

Immersive journey: Selected LRT coaches feature an eye-catching exterior wrap. The Rexona LRT takeover in November allowed consumers to experience the brand’s Premium Perfume Collection on their daily commute. – Unilever Malaysia

PETALING JAYA: One can never underestimate the power of smell, especially when it comes to selling products.

As a form of sensory marketing targeted at the olfactory senses, scent marketing utilises fragrance not just to influence consumer behaviour, but also to nurture a brand identity.