KUALA LUMPUR: Hextar Industries Bhd
(HIB), via its subsidiary Global Aroma Sdn Bhd (GASB), has formed a strategic partnership with Luckin Coffee Holding Singapore Pte Ltd to bring the highly anticipated Luckin Coffee brand to Malaysia.
In a statement, HIB said the collaboration grants GASB exclusive rights to develop, open, and operate coffee shops nationwide under the renowned ‘Luckin Coffee’ brand.
GASB plans to launch several Luckin Coffee outlets across Malaysia by the first quarter of 2025.
HIB's major shareholder, Datuk Eddie Ong, said the partnership with Luckin Coffee unlocked new growth opportunities and marked a significant milestone for HIB.
“HIB’s expansion of Luckin Coffee brand name into the Malaysian market is a strategic investment that I am confident will deliver excellent returns.
“We have equally ambitious plans for Luckin Coffee in Malaysia, inspired by the brand's tremendous growth. We aim to replicate this success by expanding aggressively across the country. We believe that bringing this success story to Malaysia will not only widen our portfolio but also tap into the thriving F&B market here, making it a highly worthwhile investment for both Luckin Coffee and Malaysian consumers,” he said.
Meanwhile, GASB chief executive officer Dr. Jeff Lim Chee Lip stated that the company's goal was to make Luckin Coffee a household name nationwide, and they were committed to delivering an exceptional coffee experience that would truly resonate with Malaysian consumers.
Founded in 2017, Luckin Coffee operated 21,343 stores globally as of the third quarter of 2024 (3Q24). During 3Q24, the company added 1,382 new net stores, marking a 6.9% increase in units compared to 2Q24.
