Proton Edar chief executive officer Roslan Abdullah.
KUALA LUMPUR: Proton Holdings Bhd reported sales of 12,799 units for domestic and export markets in October, a 13.6% increase over the previous month’s 11,269 units, raising its year-to-date (y-t-d) sales volume to 125,557 units.
In a statement, the national carmaker said it remains the second most popular brand in Malaysia’s automotive sales rankings, with an estimated market share of 18.1% for October and a y-t-d share of 18.9% for 2024.
Total industry sales rebounded in October following a dip in the previous month.
“As original equipment manufacturers flood the market with year-end sales offers, total industry volume is estimated to have reached 70,668 units in October, marking the fifth time this year that monthly sales have surpassed 70,000 units.
“The industry remains on track to set a new record by year-end,” it said.
Proton Edar chief executive officer Roslan Abdullah said the final quarter of 2024 poses a challenging environment for automotive players as new brands and products flood the market, and aggressive sales targets prompt a range of buyer incentives.
“Heading into the new year, the company will build the foundation to become a major presence in the electric vehicle market.
“The Proton e.MAS 7 has already been previewed to thousands of potential buyers and will have its grand launch in December, with 36 dealers representing the brand,” he said.
The carmaker also reported that its X50 model retained its top position in the B-segment sport utility vehicle market, delivering 2,122 units in October despite intensified competition from recent model launches.
After a brief decline in September, sales of the Proton S70 rebounded with 1,432 units sold in October, returning it to the top of the C-segment sedan category and preserving its y-t-d lead.
The Proton X70 recorded 989 units sold in October, while the Proton Iriz sold 379 units, retaining its fourth-place ranking in the B-segment hatchback market. — Bernama
