KUALA LUMPUR: PUC Bhd
's subsidiary Presto Technology Sdn Bhd has secured a RM10mil contract from non-profit organisation Green Growth Asia Foundation (GGAF) to develop a cutting-edge customer relationship management (CRM) system for GGAF's donation and fundraising activities on its dedicated platform.
In a statement, PUC said this landmark project is expected to streamline GGAF’s fundraising efforts and enable a more efficient and impactful outreach to donors, further supporting its mission to drive sustainability initiatives in the region.
The move aligns with PUC’s continued commitment to environmental, social, and governance (ESG) principles, reinforcing its focus on environmental sustainability and social impact through innovative technology solutions.
"This project signifies not only a strategic business milestone for Presto but also a step forward in our dedication to supporting environmental sustainability through technology.
"With this partnership, we aim to empower GGAF’s mission to combat the climate crisis, providing them with the tools to enhance their outreach and engagement with a broader audience,” said PUC group chief commercial officer Wayne Lim Beng Chai.
GGAF chief executive Balamurugan Ratha Krishnan said the CRM system developed by Presto will enable it to manage and expand its donor base more effectively, ultimately enhancing its ability to implement impactful environmental projects.
