Maxis chief enterprise business officer Prateek Pashine (left) and MRCA president Datuk Ken Phua (right).
KUALA LUMPUR: Maxis Bhd
has signed a memorandum of understanding (MoU) with the Malaysia Retail Chain Association (MRCA), which represents 562 Malaysian retailers, to encourage the adoption of 5G technology solutions to strengthen the domestic retail sector.
In a statement, the integrated telco said the partnership aims to enhance the retail customer experience and increase operational efficiency through advanced connectivity and digital solutions.
These solutions include retail analytics, AI-powered computer vision, managed network services, XR experiences, and supply chain enhancements, all supported by secure connectivity and cloud infrastructure.
Maxis will also engage MRCA members through regular workshops to enhance their digital knowledge, with a focus on 5G solutions.
“Maxis Business is ready to help MRCA members accelerate their digital transformation, so they can focus on what they do best for Malaysian consumers. This is in line with our aim of connecting people and businesses to a world of possibilities,” Maxis chief enterprise business officer Prateek Pashine said.
Meanwhile, MRCA president Datuk Ken Phua said that collaborating with Maxis supports its digital transformation program and offers a platform for retail owners and stakeholders—over 40,000 member outlets nationwide—to test new technology and connectivity solutions.
“With Maxis as our trusted partner, our members can not only better adapt to the realities and demands of the digital economy, but also shape the future of retail in Malaysia,” he added.
