First taste of a whisky that costs US$35,000


Growing empire: Suntory chief executive Tak Niinami. The market for Japanese whisky is forecast to be worth US$9.32bil by 2032. — Reuters

Tokyo: When it comes to ultra-luxury spirits, Japanese whisky remains a juggernaut.

Worth US$3.86bil two years ago, according to market researcher Spherical Insights, it’s expected to shake off the stagnancy of the spirits industry at large with a compound annual growth rate of 9.2% and become a US$9.32bil market by 2032.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Business News

Fahmi: Malaysia's economy remains strong, continues to be the focus of foreign investors
Carimin acquires 19.5% stake in Sealink International for RM40mil
TNB terminates renewable energy PPA with Reneuco
Sunway to proceed with RM11bil takeover of IJM
KIP-REIT expects higher footfall across its malls
Oxford Innotech wins RM4.8mil data centre job
Suria Capital appoints Abd Rahman Dahlan as chairman
Ringgit closes higher amid US-EU tariff concerns, easing Japanese government bonds
Shin Yang secures RM117.7mil vessel deal
UOA REIT reports threefold profit increase in 4Q25

Others Also Read