P&G posts surprise sales drop as demand slows despite price controls


FILE - This July 9, 2015, file photo, shows signage outside Procter & Gamble corporate headquarters in downtown Cincinnati.- AP

PROCTER & Gamble posted a surprise drop in fourth-quarter sales, as demand for its Charmin toilet paper and Pampers diapers slowed globally despite efforts to keep prices in check, sending its shares down 5% before the bell on Tuesday.

Attempts to raise prices more slowly have not been enough to win back price-conscious customers for not just P&G, but also for its rival Nestle and Unilever as they last week reported first-half sales growth below expectations.

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P&G , consumer , profit , FMCG

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