PETALING JAYA: Automakers are already working around the discounting competition in the local automotive industry by focusing on other more profitable segments, a strategy that could help cushion margins as price wars intensify in the automotive industry.
According to Kenanga Research, manufacturers and distributors are increasingly shifting attention towards higher-margin businesses, including premium motorcycles, completely built-up (CBU) vehicles and industrial operations – even as discounts and rebates become a key tool for capturing market share.
