A new frontier of growth


Bill Wiseman, global co-leader of McKinsey’s Semiconductors Practice and senior partner in McKinsey & Co, says in embracing gen AI in the semiconductor industry, Malaysia is not just taking part in a global trend but actively shaping its future in this sector and beyond, and ensuring the country’s contribution to the world of global technology.

AS the world continues to make significant strides towards technological advancement, Malaysia finds itself at a critical juncture. The semiconductor industry, one of the cornerstones of Malaysia’s manufacturing sector, is witnessing a surge in demand, driven largely by generative AI (gen AI).

Demand for semiconductors increased with the rise of gen AI, which is used in applications such as ChatGPT and Sora, pushing the semiconductor industry to innovate faster and produce more capable and efficient chips.

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