PETALING JAYA: At a time when competition is heating up and challenges are brewing in the outdoor advertising space, the Outdoor Advertising Association of Malaysia (OAAM) is focusing strongly on the launching of the country’s inaugural industry-wide audience measurement system for out-of-home (OOH) advertising to ensure sustainability and credibility of the outdoor advertising industry.
Its president Maaresh Starling, who is also group CEO of Redberry Media Group, told StarBiz he hopes the measurement system would be launched by sometime next year.
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