KUALA LUMPUR: Off the back of heightened demand due to the festive period, Fraser & Neave Holdings Bhd
's (F&N) outperformance in the opening months of 2024 could also be pointing towards a rising preference for Asian brands, said Kenanga Research.
In a results note, the research firm said it believed consumers may be opting for Asian brands over Western ones, while the return of tourists to Malaysia and Thailand will continue to boost domestic and export sales respectively.
