All eyes on Astro on how it deals with tough industry dynamics

Tradeview Capital’s Neoh said the long-term outlook for Astro remains challenging.

THE rise of more flexible offerings and lowered barriers to entry in the pay-television (pay-TV) space with considerable foreign participation means Astro Malaysia Holdings Bhd is facing a much more competitive environment now.

This follows the wide range of choices available today for consumers, as each provider competes for customer subscriptions and screen-time.