Loyalty eCommerce aggregator Presto expands into Singapore, Thailand

Presto group chief executive officer Cheong Chia Chou

KUALA LUMPUR: Loyalty e-commerce aggregator Presto has expanded into Singapore and Thailand, a significant milestone for the company.

In a statement today, the company said it has connected over 20 million users in Malaysia via various partnerships that include Bonus Link and Touch ‘N Go eWallet. It is Malaysia’s premier multiple loyalty points redemption hub.

"We are excited to take our e-commerce redemption ecosystem to a wider audience, enhancing user experiences and driving regional growth,” group chief executive officer Cheong Chia Chou said.

"This move underscores our commitment to delivering unparalleled value and convenience to our users across the region,” he said in a statement today.

Presto is poised to redefine the loyalty rewards landscape on a regional scale, the statement said.

"The setting up of operations in Thailand and Singapore is just the beginning of the company's regional expansion.

"Presto is committed to fostering a seamless ecosystem where businesses across the region can thrive, creating unparalleled value for all stakeholders,” it added.

It has more than 20,000 products ranging from health and beauty, home and living, to tech and gadgets, as well as vouchers - all available on one platform.

The statement said its unique selling proposition lies in its ability to seamlessly integrate points from multiple loyalty programmes, offering flexibility to users.

Points were previously "stranded” in less frequently used accounts can now be combined with others to unlock rewards. Whether it's travel, dining, shopping, or entertainment, users can now leverage their collective points balance to enjoy a range of rewards, without having to accumulate points balance in a single programme. - Bernama