Loyalty eCommerce aggregator Presto expands into Singapore, Thailand


Presto group chief executive officer Cheong Chia Chou

KUALA LUMPUR: Loyalty e-commerce aggregator Presto has expanded into Singapore and Thailand, a significant milestone for the company.

In a statement today, the company said it has connected over 20 million users in Malaysia via various partnerships that include Bonus Link and Touch ‘N Go eWallet. It is Malaysia’s premier multiple loyalty points redemption hub.

"We are excited to take our e-commerce redemption ecosystem to a wider audience, enhancing user experiences and driving regional growth,” group chief executive officer Cheong Chia Chou said.

"This move underscores our commitment to delivering unparalleled value and convenience to our users across the region,” he said in a statement today.

Presto is poised to redefine the loyalty rewards landscape on a regional scale, the statement said.

"The setting up of operations in Thailand and Singapore is just the beginning of the company's regional expansion.

"Presto is committed to fostering a seamless ecosystem where businesses across the region can thrive, creating unparalleled value for all stakeholders,” it added.

It has more than 20,000 products ranging from health and beauty, home and living, to tech and gadgets, as well as vouchers - all available on one platform.

The statement said its unique selling proposition lies in its ability to seamlessly integrate points from multiple loyalty programmes, offering flexibility to users.

Points were previously "stranded” in less frequently used accounts can now be combined with others to unlock rewards. Whether it's travel, dining, shopping, or entertainment, users can now leverage their collective points balance to enjoy a range of rewards, without having to accumulate points balance in a single programme. - Bernama

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Presto , Thailand , Singapore , E-commerce

   

Next In Business News

Alliance Bank and SkyWorld team up to offer enhanced home financing
E&O to launch projects with RM1.63bil GDV
Oil advances as major producers expected to keep output cuts in place
Freight hikes force shippers to get creative
SC to launch social exchange by end of year - chairman
Hong Kong home prices rise 0.3% in April from March
China's state banks step in to support as yuan weakens to six-month low, sources say
PETRONAS Chemicals registers improved net profit of RM668mil in 1Q
Farm Fresh's 4Q net profit surges to RM23.93mil
PETRONAS Gas' net profit rises to RM456.65mil in 1Q

Others Also Read