GO Group adds Australia’s Banksia into its fold of affiliated agencies

GO Group chairman Peter de Kretser

KUALA LUMPUR: The GO Group, one of Asia’s leading independent media and communications consultancy network headquartered at Malaysia’s GO Communications, has announced a new addition into its fold of affiliated agencies.

The strategic alliance with Banksia (formerly Michelson Alexander), one of Australia’s foremost full-service strategic communications firms, marks a pivotal moment as the GO Group marks its foray into the Asia-Pacific and Australasia regions, solidifying its position as one of the largest networks of independent agencies in the world.