Puma sees softer first half as currency effects weigh


Puma flagship store in New York City.

Puma on Tuesday said it expects a soft first half of the year as negative currency effects continue to put pressure on the German sportswear company, but stuck to the annual targets it gave in January.

"Going into 2024, we see that the market environment remains challenging," CEO Arne Freundt said in a statement.

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