KUALA LUMPUR: The country recently played host to the launch event of the 45th International Advertising Association (IAA) World Congress 2024 with the aim to kindle awareness and anticipation for the upcoming congress scheduled for March 6 to 8.The event was held on Jan 23.
Guests from diverse sectors gathered at the Berjaya Times Square, marking the launch event as a prelude to the grand assembly of global minds that the IAA World Congress promises.
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