Younger generation keen to shop over long break

Young people in China are willing to spend more and seeking memorable experiences, according to a lifestyle market survey. — China Daily

Beijing: Young people in China are playing greater roles as decision makers as Spring Festival draws nigh, willing to spend more and seeking memorable experiences, according to a lifestyle market survey.

“Spring Festival holds paramount significance as the key annual celebration, encompassing the run-up to the holiday and the festival itself, periods that serve as distinct shopping opportunities,” said Jason Yu, general manager of Kantar Worldpanel China.