Tiger Woods and Nike end partnership after 27 Years

The speculation about where Woods goes next spotlights the changing nature of brand deals. — Bloomberg

NEW YORK: Tiger Woods’ nearly three-decade partnership with Nike Inc, which generated about US$660mil for the golfer, has come to an end.

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods said in a statement posted on Monday on X, formerly Twitter.