Malaysia to host 45th IAA World Congress – the first in S-E Asia

International Advertising Association (IAA) Malaysia president John D Chacko

PENANG: Malaysia is set to host the 45th International Advertising Association (IAA) World Congress 2024, marking a historic milestone as the first time this prestigious event will be held in South-East Asia.

The event is scheduled to unfold in Penang from March 6 to 8, 2024. It would be co-hosted by IAA Malaysia, the Penang State exco office for tourism and creative economy (Petace), and the Penang Conference and Exhibition Bureau (PCEB).