PENANG: Malaysia is set to host the 45th International Advertising Association (IAA) World Congress 2024, marking a historic milestone as the first time this prestigious event will be held in South-East Asia.
The event is scheduled to unfold in Penang from March 6 to 8, 2024. It would be co-hosted by IAA Malaysia, the Penang State exco office for tourism and creative economy (Petace), and the Penang Conference and Exhibition Bureau (PCEB).
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