Focusing on the affluent


Standard Chartered Malaysia head of consumer, private and business banking Sammeer Sharma

PETALING JAYA: As competition heats up in the banking arena, Standard Chartered Bank Malaysia Bhd is beefing up its consumer, private and business banking (CPBB) segment, which it views as a significant revenue contributor.

The affluent client and wealth management business segment makes up a large chunk of its business and is the key driver for the bank.

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