Coca-Cola gears up to secure market lead as lunar new year looms

As the Year of the Dragon approaches, beverage players like Coca-Cola are going the distance to gain the upper hand during the pivotal annual shopping battleground. — China Daily

BEIJING: Large bottles of Coke, Sprite and Minute Maid are adorned with a floating paper dragon in vibrant red and gold hues at the Coca-Cola China headquarters in Shanghai.

Soon, such displays will be seen not only in urban supermarkets, but also at grocery stores in rural areas.