Bringing back the tourists

Seasonal success: Parasailing activity in one of the country’s holiday destinations. Occupancy is likely to pick up as the year progresses towards its end on island getaways.

THE tourism industry plays an indisputable role in the economy, employing nearly a quarter of the country’s workforce and historically contributing about 15% to the national gross domestic product (GDP).

But for an industry that has such great significance, it would appear that the local tourism scene is not living up to its full potential.