ASOS fashion retailer says turnaround to bring back growth in 2025


FILE PHOTO: A keyboard and a shopping cart are seen in front of a displayed ASOS logo in this illustration. REUTERS/Dado Ruvic/Illustration

LONDON: British online fashion retailer ASOS forecast another year of falling sales in 2024 but said its turnaround plan was starting to take shape and growth would return the following year.

Chief executive José Antonio Ramos Calamonte took over in June 2022 aiming to revamp ASOS, which struggled when people returned to shops after the pandemic, while its own operational problems hit its performance.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Asos , retailer

Next In Business News

Trump hikes US global tariff rate to 15%
The parcel overhang
Zero abandoned homes�by�2030?
Unmasking housing market pricing abuses
Ringgit likely to trade cautiously next week ahead of key US data
Powering a new reinvestment cycle as demand surges
Up in Arms - or up the value chain?
Asia bonds for diversification
AI disruption fears rock markets
Private equity hits a sixer

Others Also Read