PETALING JAYA: Advertising and media industry leaders are urging the government to incorporate various incentives and proposals in the upcoming Budget 2024 that will catalyse the industry to greater heights and be regionally competitive.
IPG Mediabrands Malaysia chief executive officer (CEO) Bala Pomaleh, who is also the Media Specialists Association (MSA) president, said more needs to be done to fund digital education to boost the industry.
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