TCM-flavoured coffee brew a hit among the young

Named Herbal Coffee, the shop is a magnet for young consumers streaming in on a hot summer’s day to have a swig of its famous TCM-flavoured brew. — China Daily

BEIJING: Lu Jiming, a coffee shop owner in Nanning, capital of Guangxi Zhuang autonomous region, is quietly brewing a “business” combining traditional Chinese medicine (TCM) and coffee, driven by the younger generation’s new consumption frenzy that is heavily tilted toward healthy lifestyles.

Inside an old alley on Gucheng Road, Lu’s coffee shop, which resembles a TCM pharmacy, is open only till 6pm each day. Named Herbal Coffee, the shop is a magnet for young consumers streaming in on a hot summer’s day to have a swig of its famous TCM-flavoured brew.