Pilot project set to explore AI-powered branding

Eileen Kiernan, global CEO of IPG Mediabrands

SINGAPORE: IPG Mediabrands has announced a partnership with Google Cloud to develop a suite of generative artificial intelligence (AI) powered applications for brands.

Under the terms of the partnership IPG Mediabrands would develop two pilot platforms, branded content generation (BrandVoice AI) and audience and research Insights (BrandPortrait AI).

Uh-oh! Daily quota reached.


Experience an ad-free unlimited reading on both web and app.

Subscribe 
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Report it to us.

Next In Business News
Oil gains 1% on hopes of firmer demand
JPMorgan investors weigh CEO Dimon’s strategy, succession plan
Muhibbah rides on Cambodian tourism uptick
Feytech gears up for expansion to meet growing demand
Ready to rise up the ranks again
SC working overtime to combat spread of scams
Russia and Malaysia sign tax agreement
MGB ACHIEVES 23% PROFIT SURGE IN 1Q24
GDP up 4.2% in 1Q24
Chinese firms invest in ‘green’ jet fuel

Trending in Business

Others Also Read

Load more

Copyright © 1995- Star Media Group Berhad [197101000523 (10894-D)]

Best viewed on Chrome browsers.