Pilot project set to explore AI-powered branding

Eileen Kiernan, global CEO of IPG Mediabrands

SINGAPORE: IPG Mediabrands has announced a partnership with Google Cloud to develop a suite of generative artificial intelligence (AI) powered applications for brands.

Under the terms of the partnership IPG Mediabrands would develop two pilot platforms, branded content generation (BrandVoice AI) and audience and research Insights (BrandPortrait AI).