Discounts make a return as shoppers get picky about spending

Shoppers along the Magnificent Mile shopping district in Chicago, Illinois, US, on Tuesday, Aug. 15, 2023. Photographer: Jamie Kelter Davis/Bloomberg

CHICAGO: US shoppers are getting increasingly hesitant about shelling out for shoes, appliances and other non-essentials.

That has more retailers and consumer goods makers reaching for an old tool to pry open their wallets: promotions.