HLB MARKS STRONG GROWTH IN DIGITAL BANKING PLATFORMS

HLB expands customer usage of its digital banking platforms by having a deep understanding of their need – listening to them and being on the ground to observe how they interact with banking and digital tools.

HONG LEONG Bank has seen significant annual growth for its digital banking platforms – underscoring the bank’s commitment to providing customers with digital services and experiences that empower them to stay fully in charge of their lives.

As of May 2023, the HLB Connect app registered a 22% year-on-year growth in user base, whereby the volume and value of financial transactions conducted via the app increased by 26% and 39% respectively.