PETALING JAYA: Creador has acquired a 40% stake in Pet World International Sdn Bhd, a prominent Malaysian pet food brand owner, from both the company’s founding family and COPE Private Equity.
Founded in 2006, Pet World has grown its brand to become the largest local pet food brand in the country, with brands such as ProDiet, ProBalance and Delizios.
“Pet World offers a wide range of products in both standard and premium formulations for cats and dogs, available in over 20,000 points of sale across the country,” said Creador, COPE and Pet World in a joint statement.
COPE’s investment in Pet World since 2021 has enabled the company to set up a manufacturing plant in Shah Alam to meet the demand for pet food. “Pet World’s monthly capacity is 3,000 tonnes, with future expansion in the works.”
COPE founder and managing director Datuk Azam Azman said Pet World’s founder and chief executive officer Choy Peng Yew, together with his team, have built a tremendous home-grown pet food company.
“With Creador, it will have a great partner in its next phase of regional growth. In the past three years, Pet World’s pet care segment grew at a 27% compounded annual growth rate, fuelled by continuous product innovation and an entrenched distribution network.”