Promo Partners big on redemption programmes

The strategy to embark on redemption programmes still plays an integral part as every retail brand is constantly looking for initiatives that can transform their customers into happy and frequent shoppers, says Chin of Promo Partners.

AS shoppers step up their shopping spree post-Covid-19, retailers too are busy looking at ways to attract them to their stores.

One of the ways which retailers are banking on to have more footfalls is by rolling out redemption programmes. Are such programmes really effective in captivating shoppers?