Building a brand with the right tactics

Havas Immerse Malaysia chief creative officer Donevan Chew

PETALING JAYA: In today’s world not many brands have the luxury of dividing their marketing budget into brand building campaigns and tactical exercises.

But the newly appointed Havas Immerse Malaysia chief creative officer Donevan Chew begs to differ. He is of the opinion that both can be done at the same time.