Shopee Malaysia head of marketing Kenneth Soh
PETALING JAYA: Malaysia’s eCommerce scene is well poised for a major shift as online retailers mature.
This year, three key trends would shape the industry’s trajectory, including heightened usage of digital services, increased adoption among non-urban populations and a surge in purposeful young consumers.Together, these shifts are set to fuel a vibrant community of online sellers and shoppers, transforming the way Malaysians buy and sell goods.
