Goldman faces hard sell for its consumer assets

Market doubt: A trader works at the Goldman Sachs stall on the floor of the New York Stock Exchange. Analysts are sceptical of Goldman’s projection that its platforms division would break even on a pre-tax basis by 2025. — Reuters

GOLDMAN Sachs Group Inc is embarking on a tough sales pitch to investors for assets in its troubled consumer business, which has dragged on earnings and may lack appeal for potential buyers.

In an unexpected move, chief executive officer David Solomon said on Tuesday the bank is looking at “strategic alternatives” for the consumer business, a signal of a possible sale.