Alliance Bank unveils new growth strategy

Under the refreshed strategy, Kam said the bank will expand its consumer banking focus to target the emerging affluent customer segment, which includes over 2.1 million young professionals in Malaysia.

KUALA LUMPUR: Alliance Bank Malaysia Bhd, under the new vision of group CEO Kellee Kam, has announced an enhanced strategy plan that will guide the bank’s growth for the next four years.

The bank said the plan, dubbed Acceler8, will drive its growth through to financial year 2027 (FY27) with the aim of launching it into the top quartile in the industry for return on equity, cost-to-income ratio below 45% and loans growth above the industry average.