The secret of success

“Secret Recipe started as a homegrown business, expanding to different locations in Malaysia and we are now an international cafe chain with outlets spanning the region," says Sim.

ONE of the home-grown brands that has stood the test of time and continues to shine in the lifestyle cakes and cafe business is Secret Recipe.

Despite the mushrooming of bakeries, cafes and restaurants in the country, the cakes and cafe operator has weathered the competition and continues to whet customers’ appetite from all walks of life.