Tesla’s slowing sales, shrinking margins in focus in EV price war

Tesla margins will take a hit as it looks to squash competition from traditional automakers such as Ford and unprofitable startups including Rivian and Lucid. — Reuters

NEW YORK: Tesla Inc is expected to report the slowest sales growth in 10 quarters on underwhelming deliveries, days after its move to stir demand and choke competition by slashing prices on its electric cars.

The company’s margins will be hit though as Tesla looks to squash competition from traditional automakers such as Ford Motor Co and unprofitable startups including Rivian Automotive Inc and Lucid Group Inc.