Boosting collaboration to raise competitiveness

PETALING JAYA: The Malaysian Advertisers Association (MAA) aims to, among others, build strong relations with the relevant agencies and authorities with greater collaborative efforts that will empower local businesses to be more competitive, not just locally but regionally.

Speaking with StarBiz the association’s president Claudian Navin Stanislaus said the agenda of these meetings with the ministries, authorities and various regulatory bodies were more than courtesy calls.