Wine sales bolstered by young buyers

BEIJING: Generation Z consumers – those born in the late 1990s or early 2000s – are expected to drive the growth of wine consumption in China in the next few years, according to a new report from GlobalData, a consulting and analytics company headquartered in London.

The report says many young consumers think that drinking wine augments beauty and health. Also, some are influenced by Western lifestyles and habits, the report found.