KUALA LUMPUR: CIMB Group Holdings Bhd has appointed Effendy Shahul Hamid as chief executive officer (CEO), group consumer & digital banking, effective Jan 1, 2023.
The bank, in a statement, said the appointment would see the group consumer banking and CIMB Digital Assets usinesses subsumed under the broader umbrella of group consumer & digital banking to drive the growth of CIMB’s Consumer business and accelerate its digital agenda in alignment with its Forward23+ strategic plan.
Effendy’s appointment is pursuant to the retirement of Samir Gupta after 12 years of service with the bank.
He has extensive experience in banking and financial services, having served in various senior leadership roles at CIMB Group over the past 18 years.
Most recently, Effendy has been serving as CEO, CIMB Digital Assets of CIMB Group and Group CEO of Touch ‘n Go Group since October 2020.