Retailers see revenue from physical stores to rise

KPMG believes unifying business is the next frontier for long-term success. “By connecting back-end systems and data insights, retailers can create more compelling customer experiences while supporting greater efficiencies and lower costs,” it said.

PETALING JAYA: Two thirds of businesses in Malaysia expect revenue generated through physical stores to increase next year, according to a survey on retail sector.

The survey, commissioned by Adyen and sponsored by KPMG, noted that three out of four Malaysian shoppers believe online shopping is just for convenience, while physical stores are where they shop for pleasure.